Roman Reigns on WWE 2K25 Cover is Financially a Very Smart Move

WWE 2K25 features three distinct covers, out of which Roman Reigns takes priority on two of them. The first cover, which is the cover of the base game features the Original Tribal Chief (OTC) in his full glory, while the Bloodline Collection features most of the important players in the Bloodline in the WWE currently.
Considering that the company has Roman Reigns as the face right now, it’s only natural that he’d be on the cover of the video game. The same happened with Cena before too. But is it a very smart move financially? Let’s find out.
Considering how quickly Roman Reigns has grown in the company, it’s no surprise that he’s on the cover for WWE 2K25. Just like John Cena, he’s the current face of the company, and has the capacity to gather a reaction from even the coldest of crowds.
Despite him not being present in the company following WrestleMania last year, his name was enough to create a buzz. Not just that, even the smaller appearances drew such a huge reaction from the crowd that it was evident that the fans resonated with him.
The last person to have such a huge fan following was John Cena, who made it onto multiple covers for WWE games. In the 2K era alone, he’s been featured on two covers, namely WWE 2K15 and WWE 2K23. Apart from these two video games, he’s featured on multiple WWE game covers before the 2K era too.

Just like John Cena, Roman Reigns has a very recognizable face, so that makes him a valuable asset to the company. Because even if someone’s not following video games, they’re more likely to pick up WWE 2K25 just because Roman Reigns is on the cover.
That aside, it’s somewhat of a ritual right now that the company features some of the most popular superstars on their video game, so it’s not a surprise to see Roman Reigns on the cover. That said, 2025 is a big year for the Stamford-based promotion. The company has achieved some great success this year alone, including moving to streaming giant Netflix for Monday Night RAW, while SmackDown has also started off on a 3 hour format. Considering all these advancements, it’s only natural that the company puts their face on the cover of their biggest video game entry of the year, because that is what is best for business!
Also read: WWE 2K25: The Island and The Bloodline's Dynasty Modes Explained